Sleep NUMBER - Individualfit experience

Role: Creative Direction
Creative: Akendi/Xsensor
Channel: In-Store

In-store digital experience where potential customers can find their ideal Sleep Number setting and experience the feeling of support the bed offers. Utilizing a pressure-mapping surface on the bed a 3D rendering is shown of the customers body—highlighting pressure points. As the bed adjusts the pressure is relieved and pressure points are removed.

As a result of this update and inclusion of video (see Attract Loop & Science of Sleep), this in-store sales tool resulted in double-digit increases in sales.