sleep number - pinterest

Role: Creative Direction, Concept and Design
Creative: Internal Creative Team
Channel: Pinterest

Pinterest is a great channel to find potential customers that are at a very early stage in their purchase journey. We chose to narrow-in on two audiences who are at big life-stage changes in their lives—newly married and buying a home—and serve them up tailored Sleep Number creative that shows how better sleep and a Sleep Number bed are a key to starting both those life moments right.