Target - WEEKLY AD Online EVOLUTION

Role: Creative Direction
Agency: Internal Creative Team, AKQA
Channel: Website/Mobile, Online Display Ads, Social

Target’s weekly printed ad is the most circulated and successful marketing vehicle for the company. My responsibility, with the help of my strategy and technical partners, was to help digitize, distribute and evangelize the online weekly ad. Using copious amounts of research, user-testing and prototypes we successfully iterated our way to an attractive, scalable and digitally-distributable online experience that retained the success and essence of the printed ad, but took advantage of the digital medium and distribution.